Author Archives: Paula

Final Project in Laravel, Graduation, and Onwards

*Whew* this last and final semester was a doozy! I apologize to all who might have wondered if I fell off the face of the planet, but I was taking a full course load (4 classes), and the Capstone class … Continue reading

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Adding APIs to your website

API stands for Application Programming Interface and is a set of protocols and functionality, implemented on an internet connected system, which allows other software (usually apps) to request information and calculations from it. Essentially, APIs help build applications, and function similarly … Continue reading

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Facebook’s Business Pages Analytics

Using Facebook for Business I know, I know, you probably don’t want your employees on Facebook during working hours, and certainly, if you are an employee, you don’t want your boss catching you on Facebook! But, let’s face it, Facebook … Continue reading

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How to Engage Your Customers Through Social Media

How to Engage Your Customers Through Social Media What does it take to start a conversation? Face it, social media can feel like a bit of a blind date sometimes–there’s no guarantee that you’ll get a response, or what the response … Continue reading

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Social Media Campaigns

An overview of a Whole Foods media campaign A month ago, Whole Foods, in an effort to counter their image as over-priced, expensive food for elite people who could afford it, invited several food bloggers to take their “Whole Foods … Continue reading

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The Marketer’s Dilemma

The Marketer’s Dilemma Times have changed, and the rise of the internet and interconnectivity of the World Wide Web has played a huge part in that change. The marketer’s dilemma is to adapt to the changing world environment–that is, the rise of … Continue reading

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Wordpress User Manual

I’m excited to offer this WordPress User Manual to my clients, to help them edit, add, and maintain content on their pages. It is geared towards the User role of “Editor” and not Admin, so is scaled down from what … Continue reading

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